The Mobile Movement
Mobile has been adopted faster than any consumer technology in history. The smart phone is the one device that is always on and always-connected! Over time, the increasing pattern of mobile usage and technological developments have created techsavvy users who rely on their mobile devices to respond to emails, communicate with one another, purchase products, read reviews and watch video’s on an overwhelming basis. This trend of using mobile-first is being lead by the Millennial generation. As a result of this shift in mobility and its rapid adoption by these young users, successful businesses are encouraged to plan ahead for Millennial users, talent and customers.
Did you know that by 2018, Millennials will have the most spending power of any generation. Their annual spend is predicted to be around $2.5 trillion and 41% of them have already made purchases with their mobile (Edelman Digital). If you don’t have a mobile strategy in place, we recommend you get on it fast.